Many Mumblings With Makayla

Well, ladies and gentlemen, we’ve reached the end of the road. As the semester comes to a close, it’s time for me to publish my final blog post. However, this doesn’t have to mark the end of my blogging journey. I’m saying goodbye for now only because, at some point in life, I may want to return here and share more of my thoughts with you. There’s always a possibility, and I don’t want to say this is the end forever because it might not be. When I started, I didn’t think I’d get much out of blogging. I thought, “Oh, it’s just another assignment,” and figured it wouldn’t mean much to me. But to my surprise, the opposite happened. What began as simply going through the motions became a meaningful outlet that allowed me to express things I don’t usually get to talk about. The reason I called this blog Many Mumblings  is because it was meant to be a space for me to share my inner thoughts. The kind of things you don’t expect anyone else to hear, hence mumblings. At first, I didn’t full...

Over the course of this semester, our Principles of Social Media class has been working on an assignment that allows us to explore what it would be like to manage a professional business social media account. As we progressed through the simulation, we were given promotions and tasks that increased in difficulty, requiring more skill. The company whose social media accounts we manage is Buhi Supply Co., a bag company selling products such as backpacks, purses, wallets, satchels and duffels. The simulation is run exactly like a real business, giving us the experience of managing different social media platforms and collaborating with others to market the product. The first tasks we were assigned as social media assistants (eventually managers) involved analyzing social media brand guides, audits and other resources to determine which strategies worked best for our company. One of the most important resources was data about which social media platforms perform best based on how we market...