Many Mumblings With Makayla

When you watch a YouTube video, how many advertisements can you count? Does it feel like you watch more ads than the actual duration of your video? In recent years, this seems to be true for most YouTube watchers. This is why a significant portion of viewers on the platform have resorted to using ad blocking software in order to block ads entirely to get straight to their videos with no interruptions.  The issue with this is that it deprives creators of the pay they'd earn from the advertisements specifically put in their videos for people to watch. But believe me, I get it. I hate ads when I just want to watch my videos and constantly get advertisement after advertisement, especially when they're unskippable. But, the money does go to the creators who spent time recording and editing their videos for their viewers. For a lot of people these days, YouTube is their only livelihood and the only means they earn to support themselves. Sometimes that 30-second ad is what puts food o...

When it comes to advertisements within social media, what is the first thing you think of? Maybe it's all the ads that pop up when you scroll on Instagram or Facebook. Do you think of celebrities promoting certain brands by using their products or wearing their clothes? These are all things that cost money for brand marketers and have to be allocated in a budget.  When determining your budget, creating a list of the resources you'll need for your advertisement activities is a good start. In our book, Essentials of Social Media Marketing, it states, "such tools may include social media publishing tools, monitoring tools, reporting and analytics tools, graphic design or video production software, social selling software, etc." This may sound like a lot to get started, but it is all necessary when entering the industry. Setting a budget that aligns with your business goals is crucial, but it’s also important to consider the cost-per-click, which is the price advertisers ...