Many Mumblings With Makayla

Over the course of this semester, our Principles of Social Media class has been working on an assignment that allows us to explore what it would be like to manage a professional business social media account. As we progressed through the simulation, we were given promotions and tasks that increased in difficulty, requiring more skill. The company whose social media accounts we manage is Buhi Supply Co., a bag company selling products such as backpacks, purses, wallets, satchels and duffels. The simulation is run exactly like a real business, giving us the experience of managing different social media platforms and collaborating with others to market the product. The first tasks we were assigned as social media assistants (eventually managers) involved analyzing social media brand guides, audits and other resources to determine which strategies worked best for our company. One of the most important resources was data about which social media platforms perform best based on how we market...

Every X post has a certain amount of text you can write. Traditionally, X posts were limited to just 140 characters, but in 2017, the character limit was expanded to 280 characters. This gives users more flexibility to come up with fun messages, share opinions or engage in discussions. The briefness of X posts is one of the platform's defining features. Whether you're posting a joke, a news update or your thoughts on the trending topics at the time, your message should usually be clear and to the point. A well-written post can spark conversations between many different groups of people. One of the most powerful tools on X are hashtags. They categorize content and make it discoverable by a broader audience. When you add a hashtag to your post, you are linking your content to a specific topic or conversation happening on X. Using trending hashtags increases the reach of your post and connects you to a larger conversation. For example, posts with popular or trending hashtags can h...

Instagram began as a mobile app that allowed users to share photos with filters, giving everyday people the ability to create aesthetically pleasing content with ease. Fast forward to today, and Instagram is much more than just a photo gallery. It's a multifaceted social network that integrates videos, stories, reels, shopping, and more. This evolution has turned Instagram into a dynamic platform for both personal expression and business growth. One of the most substantial business shifts Instagram has fostered is the rise of influencer marketing. With the ability to grow massive followings, influencers have turned their social media presence into full-length careers. Brands have quickly realized the potential of partnering with these digital celebrities to promote products and services. Whether it’s through sponsored posts, product reviews, or affiliate marketing, influencers are now a cornerstone of Instagram’s business ecosystem. The influencer model is effective because it incr...

In today’s digital age, social media has become an integral part of daily life, shaping how we communicate, share information, and interact with the world around us. Social media has essentially transformed the way we connect and consume content. Chapter one of Essentials of Social Media Marketing shows us that there are many advantages in utilizing social media specifically for advertising brands and companies, but to that same degree, there are also disadvantages within social media.  The biggest advantages that stood out to me in the chapter were: the increase in brand exposure to larger audiences, improves communication between customers and employees, and increases sales and revenue.  In my personal opinion, the aspect most consumers rely on and value is  authenticity and transparency from the brands they interact with in order to build trust. Those are things that make people want to buy from you. I think using social media makes it so much easier for brands to esta...